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Rilakkuma x Production IG Unveil Relaxing New Merchandise Ahead of Anime Release

Emily Ray by Emily Ray
August 4, 2025
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Production I.G and New “Rilakkuma” Merchandise: A Relaxing Collaboration

To celebrate the upcoming anime adaptation of San-x’s beloved character, Rilakkuma, animation studio Production I.G, renowned for their work on “Kaiju No. 8,” has created an exclusive “stay with me” themed merchandise. This new collection reflects Rilakkuma’s reputation for calm and relaxation.

Exclusive Early Sale at Ginza Limited-Time Store

Fans of Rilakkuma can look forward to the early release of these goods at the special pop-up shop, Rilakkuma Store in Ginza—Thinking of You, Rilakkuma, held at Matsuzakaya Ginza in Tokyo. Scheduled to open on August 27, 2025, this limited-time shop offers a unique opportunity for enthusiasts to browse and purchase these adorable items before they hit stores nationwide.

Nationwide Availability and Online Launch

Following the exclusive Ginza event, the Rilakkuma merchandise will become available at numerous retail outlets and online shops beginning early October. This rollout allows fans from all over Japan to indulge in the soothing presence of Rilakkuma’s newest collection, designed to bring a sense of tranquility to all.

Teaser Site for Anticipated Anime

In addition to unveiling these delightful goods, a teaser website for the forthcoming Rilakkuma anime has been launched. This online presence provides fans a sneak peek into the cozy world of Rilakkuma, promising an animated narrative inspired by the lazy bear’s essence of relaxation.

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